TY - JOUR
T1 - When TikTok meets celebrity
T2 - an investigation of how celebrity attachment influences visit intention
AU - Zhu, Chris
AU - Fong, Lawrence Hoc Nang
AU - Gao, Huicai
AU - Liu, Christy Ying Ni
N1 - Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2023
Y1 - 2023
N2 - Considering the rapid development of TikTok short videos combining celebrities and tourist destinations, this study aims to examine how attachment to TikTok celebrities enhances visit intention. Presence theory (Sense of Presence and Telepresence) was applied to construct the theoretical framework. 276 survey data were collected from respondents who had watched TikTok-Chengdu celebrity travel videos but had not visited Chengdu, China. Results indicated that celebrity attachment positively predicts sense of presence and telepresence. Furthermore, sense of presence and telepresence positively predict tourist enjoyment, and telepresence has a greater impact. Moreover, tourist enjoyment positively predicts their intention to visit Chengdu. Theoretical and managerial contributions are presented.
AB - Considering the rapid development of TikTok short videos combining celebrities and tourist destinations, this study aims to examine how attachment to TikTok celebrities enhances visit intention. Presence theory (Sense of Presence and Telepresence) was applied to construct the theoretical framework. 276 survey data were collected from respondents who had watched TikTok-Chengdu celebrity travel videos but had not visited Chengdu, China. Results indicated that celebrity attachment positively predicts sense of presence and telepresence. Furthermore, sense of presence and telepresence positively predict tourist enjoyment, and telepresence has a greater impact. Moreover, tourist enjoyment positively predicts their intention to visit Chengdu. Theoretical and managerial contributions are presented.
KW - Celebrity attachment
KW - Chengdu
KW - TikTok
KW - enjoyment
KW - sense of presence
KW - telepresence
UR - http://www.scopus.com/inward/record.url?scp=85133537801&partnerID=8YFLogxK
U2 - 10.1080/13683500.2022.2097058
DO - 10.1080/13683500.2022.2097058
M3 - Article
AN - SCOPUS:85133537801
SN - 1368-3500
VL - 26
SP - 2762
EP - 2776
JO - Current Issues in Tourism
JF - Current Issues in Tourism
IS - 17
ER -