When Should a Foreign Chain Allow the Local Developer to Cobrand an International Franchise Hotel: A Principal-Agent View and Empirical Evidence

Chya Yi LIAW; Shih Fen S. Chen

When Should a Foreign Chain Allow the Local Developer to Cobrand an International Franchise Hotel: A Principal-Agent View and Empirical Evidence

Chya Yi LIAW, Shih Fen S. Chen

Global Business and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of International Business Annual Meeting
Publication status	Published - 2016
Event	Academy of International Business Annual Meeting, AIB 2016 - New Orleans, U.S.A. Duration: 26 Jun 2016 → …

Conference

Conference	Academy of International Business Annual Meeting, AIB 2016
Period	26/06/16 → …

Cite this

@inproceedings{9222a44cca0b456c820a677780fe4f12,

title = "When Should a Foreign Chain Allow the Local Developer to Cobrand an International Franchise Hotel: A Principal-Agent View and Empirical Evidence",

author = "LIAW, {Chya Yi} and Chen, {Shih Fen S.}",

year = "2016",

language = "English",

booktitle = "Academy of International Business Annual Meeting",

note = "Academy of International Business Annual Meeting, AIB 2016 ; Conference date: 26-06-2016",

}

TY - GEN

T1 - When Should a Foreign Chain Allow the Local Developer to Cobrand an International Franchise Hotel: A Principal-Agent View and Empirical Evidence

AU - LIAW, Chya Yi

AU - Chen, Shih Fen S.

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Academy of International Business Annual Meeting

T2 - Academy of International Business Annual Meeting, AIB 2016

Y2 - 26 June 2016

ER -