Website quality and evaluation: A perspective of Iranian airline industry

Reza Abbasi; Nafiseh Rezaei; Saeideh Esmaili; Zahra Abbasi

doi:10.1504/IJEB.2018.094868

Website quality and evaluation: A perspective of Iranian airline industry

Reza Abbasi
, Nafiseh Rezaei
, Saeideh Esmaili
, Zahra Abbasi

Research output: Contribution to journal › Review article › peer-review

2 Citations (Scopus)

Abstract

Due to the blooming of internet and the use of online booking systems around the world, most airlines try to change the taste of costumers to shift from traditional distribution channels to the online ones, although not all of them are successful. Therefore, website quality is now considered as an inseparable component in attracting customers’ attention. The current research aimed at evaluating the function of five top Iranian airlines website, according to an airline website evaluating model of fuzzy TOPSIS. The study also provided some suggestions in order to enhance the quality of the website.

Original language	English
Pages (from-to)	103-127
Number of pages	25
Journal	International Journal of Electronic Business
Volume	14
Issue number	2
DOIs	https://doi.org/10.1504/IJEB.2018.094868
Publication status	Published - 2018
Externally published	Yes

Keywords

AHP
Airline industry
Analytic hierarchy process
Fuzzy TOPSIS
Iran
MCDM
Multiple criteria decision making
Website design
Website evaluation
Website quality

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10.1504/IJEB.2018.094868

Cite this

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title = "Website quality and evaluation: A perspective of Iranian airline industry",

abstract = "Due to the blooming of internet and the use of online booking systems around the world, most airlines try to change the taste of costumers to shift from traditional distribution channels to the online ones, although not all of them are successful. Therefore, website quality is now considered as an inseparable component in attracting customers{\textquoteright} attention. The current research aimed at evaluating the function of five top Iranian airlines website, according to an airline website evaluating model of fuzzy TOPSIS. The study also provided some suggestions in order to enhance the quality of the website.",

keywords = "AHP, Airline industry, Analytic hierarchy process, Fuzzy TOPSIS, Iran, MCDM, Multiple criteria decision making, Website design, Website evaluation, Website quality",

author = "Reza Abbasi and Nafiseh Rezaei and Saeideh Esmaili and Zahra Abbasi",

note = "Publisher Copyright: Copyright {\textcopyright} 2018 Inderscience Enterprises Ltd.",

year = "2018",

doi = "10.1504/IJEB.2018.094868",

language = "English",

volume = "14",

pages = "103--127",

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T2 - A perspective of Iranian airline industry

AU - Abbasi, Reza

AU - Rezaei, Nafiseh

AU - Esmaili, Saeideh

AU - Abbasi, Zahra

PY - 2018

Y1 - 2018

N2 - Due to the blooming of internet and the use of online booking systems around the world, most airlines try to change the taste of costumers to shift from traditional distribution channels to the online ones, although not all of them are successful. Therefore, website quality is now considered as an inseparable component in attracting customers’ attention. The current research aimed at evaluating the function of five top Iranian airlines website, according to an airline website evaluating model of fuzzy TOPSIS. The study also provided some suggestions in order to enhance the quality of the website.

AB - Due to the blooming of internet and the use of online booking systems around the world, most airlines try to change the taste of costumers to shift from traditional distribution channels to the online ones, although not all of them are successful. Therefore, website quality is now considered as an inseparable component in attracting customers’ attention. The current research aimed at evaluating the function of five top Iranian airlines website, according to an airline website evaluating model of fuzzy TOPSIS. The study also provided some suggestions in order to enhance the quality of the website.

KW - AHP

KW - Airline industry

KW - Analytic hierarchy process

KW - Fuzzy TOPSIS

KW - Iran

KW - MCDM

KW - Multiple criteria decision making

KW - Website design

KW - Website evaluation

KW - Website quality

UR - https://www.scopus.com/pages/publications/85054133914

U2 - 10.1504/IJEB.2018.094868

DO - 10.1504/IJEB.2018.094868

M3 - Review article

AN - SCOPUS:85054133914

SN - 1470-6067

VL - 14

SP - 103

EP - 127

JO - International Journal of Electronic Business

JF - International Journal of Electronic Business

IS - 2

ER -

Website quality and evaluation: A perspective of Iranian airline industry

Abstract

Keywords

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