TY - JOUR
T1 - Website quality and evaluation
T2 - A perspective of Iranian airline industry
AU - Abbasi, Reza
AU - Rezaei, Nafiseh
AU - Esmaili, Saeideh
AU - Abbasi, Zahra
N1 - Publisher Copyright:
Copyright © 2018 Inderscience Enterprises Ltd.
PY - 2018
Y1 - 2018
N2 - Due to the blooming of internet and the use of online booking systems around the world, most airlines try to change the taste of costumers to shift from traditional distribution channels to the online ones, although not all of them are successful. Therefore, website quality is now considered as an inseparable component in attracting customers’ attention. The current research aimed at evaluating the function of five top Iranian airlines website, according to an airline website evaluating model of fuzzy TOPSIS. The study also provided some suggestions in order to enhance the quality of the website.
AB - Due to the blooming of internet and the use of online booking systems around the world, most airlines try to change the taste of costumers to shift from traditional distribution channels to the online ones, although not all of them are successful. Therefore, website quality is now considered as an inseparable component in attracting customers’ attention. The current research aimed at evaluating the function of five top Iranian airlines website, according to an airline website evaluating model of fuzzy TOPSIS. The study also provided some suggestions in order to enhance the quality of the website.
KW - AHP
KW - Airline industry
KW - Analytic hierarchy process
KW - Fuzzy TOPSIS
KW - Iran
KW - MCDM
KW - Multiple criteria decision making
KW - Website design
KW - Website evaluation
KW - Website quality
UR - http://www.scopus.com/inward/record.url?scp=85054133914&partnerID=8YFLogxK
U2 - 10.1504/IJEB.2018.094868
DO - 10.1504/IJEB.2018.094868
M3 - Review article
AN - SCOPUS:85054133914
SN - 1470-6067
VL - 14
SP - 103
EP - 127
JO - International Journal of Electronic Business
JF - International Journal of Electronic Business
IS - 2
ER -