@inproceedings{b853ff85fa18408fa3d3c15e4e054709,
title = "Visual Elements and Design Principles in Media Production",
abstract = "Visual elements such as dot, line, plane and color are the basic components of an image. By applying design principles to these visual elements in visual expression, the creative possibilities are infinite. Cinematic style is created by the filmmaker{\textquoteright}s control over the medium. Many visual styles of media projects are the application of the design principles to the visual elements. This systematic approach is not only confined to a shot composition but also to the whole visual structure of the work involving the development of both story and visual elements. This article analyzes this design approach to visual styles by discussing the works of several film masters as examples of how media project can use this approach to design and structure visual content.",
keywords = "Art of storytelling, Cinematic arts, Color structure, Content design, Creative arts, Design principles, Film art, Media production, Visual elements, Visual structure",
author = "Yip, {David Kei man}",
note = "Publisher Copyright: {\textcopyright} 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.; AHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020 ; Conference date: 16-07-2020 Through 20-07-2020",
year = "2020",
doi = "10.1007/978-3-030-51626-0_36",
language = "English",
isbn = "9783030516253",
series = "Advances in Intelligent Systems and Computing",
pages = "283--288",
editor = "Evangelos Markopoulos and Goonetilleke, {Ravindra S.} and Ho, {Amic G.} and Yan Luximon",
booktitle = "Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design",
}