Abstract
This paper introduces the research model of user intention to continue sharing knowledge in virtual communities. The model is built upon Batson's framework of the act for the public good. Since the focus of this study is on the continued use of virtual communities, the model also takes user evaluation process into account and includes some important constructs (disconfirmation, satisfaction, and knowledge self-efficacy) to explain the continuance behavior. An online survey was conducted and a total of 315 completed questionnaires were collected. Among the 315 respondents, 60 respondents have participated and shared knowledge in a virtual community. The research model explains 62% of the variance. The results also provide strong support for the existing theoretical links, as well as for those newly hypothesized in this study. Implications for current investigation for both research and practice are provided.
| Original language | English |
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| Pages | 635-646 |
| Number of pages | 12 |
| Publication status | Published - 2007 |
| Externally published | Yes |
| Event | 15th European Conference on Information Systems, ECIS 2007 - St. Gallen, Switzerland Duration: 7 Jun 2007 → 9 Jun 2007 |
Conference
| Conference | 15th European Conference on Information Systems, ECIS 2007 |
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| Country/Territory | Switzerland |
| City | St. Gallen |
| Period | 7/06/07 → 9/06/07 |
Keywords
- Collective Action
- Continuance Intention
- Enjoyment of Helping
- Knowledge Management
- Knowledge Self-Efficacy
- Knowledge Sharing
- Moral Obligation
- Public Good
- Reciprocity
- Satisfaction
- Sense of Belonging
- Virtual Communities