Understanding twitter usage: What drive people continue to tweet

Ivy L.B. Liu; Christy M.K. Cheung; Matthew K.O. Lee

Understanding twitter usage: What drive people continue to tweet

Ivy L.B. Liu, Christy M.K. Cheung, Matthew K.O. Lee

Research output: Contribution to conference › Paper › peer-review

115 Citations (Scopus)

Abstract

In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.

Original language	English
Pages	928-939
Number of pages	12
Publication status	Published - 2010
Externally published	Yes
Event	14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, Province of China Duration: 9 Jul 2010 → 12 Jul 2010

Conference

Conference	14th Pacific Asia Conference on Information Systems, PACIS 2010
Country/Territory	Taiwan, Province of China
City	Taipei
Period	9/07/10 → 12/07/10

Keywords

Content gratification
Continuance intention
Micro-blogging
Motivations
Process gratification
Social gratification
Social media
Technology gratification
Twitter
User satisfaction
Uses and gratifications
Web 2.0

Cite this

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title = "Understanding twitter usage: What drive people continue to tweet",

abstract = "In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.",

keywords = "Content gratification, Continuance intention, Micro-blogging, Motivations, Process gratification, Social gratification, Social media, Technology gratification, Twitter, User satisfaction, Uses and gratifications, Web 2.0",

author = "Liu, \{Ivy L.B.\} and Cheung, \{Christy M.K.\} and Lee, \{Matthew K.O.\}",

year = "2010",

language = "English",

pages = "928--939",

note = "14th Pacific Asia Conference on Information Systems, PACIS 2010 ; Conference date: 09-07-2010 Through 12-07-2010",

}

TY - CONF

T1 - Understanding twitter usage

T2 - 14th Pacific Asia Conference on Information Systems, PACIS 2010

AU - Liu, Ivy L.B.

AU - Cheung, Christy M.K.

AU - Lee, Matthew K.O.

PY - 2010

Y1 - 2010

N2 - In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.

AB - In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Twitter. Building on the uses and gratification framework, we have proposed four types of gratifications for Twitter usage, including content gratification, technology gratification, process gratification, and social gratification. We conducted an online survey and collected 124 responses. The data was analyzed using Partial Least Squares. Our results showed that content gratifications and new technology gratification are the two key types of gratifications affecting the continuance intention to use Twitter. We conclude with a discussion of theoretical and practical implications. We believe that this study will provide important insights for future research on Twitter.

KW - Content gratification

KW - Continuance intention

KW - Micro-blogging

KW - Motivations

KW - Process gratification

KW - Social gratification

KW - Social media

KW - Technology gratification

KW - Twitter

KW - User satisfaction

KW - Uses and gratifications

KW - Web 2.0

UR - https://www.scopus.com/pages/publications/84862918011

M3 - Paper

AN - SCOPUS:84862918011

SP - 928

EP - 939

Y2 - 9 July 2010 through 12 July 2010

ER -

Understanding twitter usage: What drive people continue to tweet

Abstract

Conference

Keywords

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