TY - JOUR
T1 - Tourism, health and quality of life
T2 - Challenging the responsibility of using the traditional tenets of sun, sea, sand, and sex in tourism marketing
AU - Hobson, J. S.Perry
AU - Dietrich, Uta C.
PY - 1995/6/3
Y1 - 1995/6/3
N2 - Tourism is regarded by society as being a healthy pursuit and a factor in increasing quality of life. This paper examines concepts of quality of life, health and the promotional tenets of tourism marketing-the “Four S’s,” and examines the healthiness of these pursuits. The paper questions whether it is responsible to continue to use these themes in the future. Finally, a new paradigm for tourism marketing and promotion is presented.
AB - Tourism is regarded by society as being a healthy pursuit and a factor in increasing quality of life. This paper examines concepts of quality of life, health and the promotional tenets of tourism marketing-the “Four S’s,” and examines the healthiness of these pursuits. The paper questions whether it is responsible to continue to use these themes in the future. Finally, a new paradigm for tourism marketing and promotion is presented.
UR - http://www.scopus.com/inward/record.url?scp=84937306550&partnerID=8YFLogxK
U2 - 10.1300/J073v03n04_02
DO - 10.1300/J073v03n04_02
M3 - Article
AN - SCOPUS:84937306550
SN - 1054-8408
VL - 3
SP - 21
EP - 38
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 4
ER -