The Use of Blogs as Knowledge Sharing in MBA

Blogging is becoming imperative in today’s Internet world. A literature review on blogging was presented in order to understand the importance of blogging in the action research approach. The present study, therefore, performs a more detailed investigation into the basic elements of action research in blogs and presents a case study, with a view to filling some gaps in the research concerning this topic. This paper addresses how blogs could be used for MBA education. The present study is an exploratory attempt to analyze the influence of blogs on MBA education. The process of action research offers a promising approach to achieving this objective. In the collaborative processes of action research, including context analysis, planned actions, and reflections on the lived experience, it develops the students’ own knowledge of complicated consumer behaviors. The study challenges practices that separate the students’ knowledge from the tacit knowledge and recognizes the importance of experience in MBA applied learning environment.