TY - JOUR
T1 - The role of consumer characteristics in explaining product innovation performance
T2 - Evidence from emerging economies
AU - Oh, Ga Eun (Grace)
AU - Aliyev, Murod
AU - Kafouros, Mario
AU - Au, Alan Kai Ming
N1 - Publisher Copyright:
© 2022 Elsevier Inc.
PY - 2022/10
Y1 - 2022/10
N2 - Building on evolutionary perspectives, we offer a new demand-based explanation as to why the product innovation performance of firms varies across countries. We propose that certain consumer characteristics (namely, buyer sophistication, creativity, global identity and local identity) influence firms’ product innovation performance by a) affecting the creation and success of innovative products and b) strengthening (positively moderating) the effects that a firms’ R&D has on its product innovation performance. The analysis of 48,176 firm-level observations from 49 emerging economies in Central and Eastern Europe, Central Asia and Africa confirms most of the above predictions. The study complements prior perspectives on innovation performance, which largely focus either on the firm or its industry, by explaining the mechanisms through which consumer characteristics influence firms’ innovation performance, identifying which consumer characteristics matter, and advancing a demand-based perspective that has not attracted sufficient attention in the literature.
AB - Building on evolutionary perspectives, we offer a new demand-based explanation as to why the product innovation performance of firms varies across countries. We propose that certain consumer characteristics (namely, buyer sophistication, creativity, global identity and local identity) influence firms’ product innovation performance by a) affecting the creation and success of innovative products and b) strengthening (positively moderating) the effects that a firms’ R&D has on its product innovation performance. The analysis of 48,176 firm-level observations from 49 emerging economies in Central and Eastern Europe, Central Asia and Africa confirms most of the above predictions. The study complements prior perspectives on innovation performance, which largely focus either on the firm or its industry, by explaining the mechanisms through which consumer characteristics influence firms’ innovation performance, identifying which consumer characteristics matter, and advancing a demand-based perspective that has not attracted sufficient attention in the literature.
KW - Consumer characteristics
KW - Emerging economies
KW - Evolutionary theory
KW - Innovation performance
KW - National innovation systems
UR - http://www.scopus.com/inward/record.url?scp=85131547045&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2022.05.060
DO - 10.1016/j.jbusres.2022.05.060
M3 - Article
AN - SCOPUS:85131547045
SN - 0148-2963
VL - 149
SP - 713
EP - 727
JO - Journal of Business Research
JF - Journal of Business Research
ER -