THE ROLE OF AFFECTIVE CONCERNS IN USER EXPERIENCE DESIGN

The majority of contemporary design outputs are geared towards achieving market success. The design business, as a whole, aims at producing design outputs that establish an emotional connection with users. Unfortunately, not every design succeeds in developing meaningful connections with consumers or creating worthwhile design experiences. As a result, experts in the topic of user experience design are progressively delving into the applications underlying affective concerns, including the involvement of humans, affective concerns, ideas and behaviours. Research shows that the aural and visual senses influence design consumption experience – so does. Experiences and design outputs and play a vital role in enhancing customer satisfaction. This discovery may lead to a shift in existing design trends from functionality to enjoyment. Affective considerations have also been shown to improve the impact of design experience on memory. Affective issues, thus, play an essential role in the design experience. Studies on design and affective concerns have explored ways to purposefully evoke consumers' emotive behaviours through design solutions. Consequently, this study has employed tools to assist designers incorporate affective issues into design outputs. A critique of the design and emotion literature was also performed to assess the latest advances in user experience and to evaluate and expand the current understanding. The study found that recognising affective alterations is one of the essential variables influencing design experience evaluation. Such insights are critical to customising the user experience. Guidelines have been suggested to design an affective user experience, which will help designers shape design experiences that address users' emotional needs.