@inproceedings{39b2d71f76f44f2d8245532c2c017231,
title = "The Invisible Art of Storytelling and Media Production",
abstract = "As the early filmmakers were magicians, cinema has developed from the early days of visible {\textquoteleft}tricks{\textquoteright} to invisible {\textquoteleft}effects{\textquoteright} [1]. As narrative cinema is to engage the audience with the story, many of the cinematic effects have been made to look invisible to the untrained eyes and ears. Film is both magical and make-believe. Like a magician who manages to hide his or her trick in a magic act, a filmmaker often hides his or her magic tricks from the audience. The invisible art of hiding cinematic effects is one of the important skills in media production. In storytelling, the hidden subtext can be as important as the visual text. This comprehensive article discusses the invisible art of storytelling and filmmaking.",
keywords = "Art of storytelling, Cinematic arts, Content design, Creative arts, Film art, Invisible editing, Media production, Narrative content",
author = "Yip, \{David Kei man\}",
note = "Publisher Copyright: {\textcopyright} 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.; AHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020 ; Conference date: 16-07-2020 Through 20-07-2020",
year = "2020",
doi = "10.1007/978-3-030-51626-0\_33",
language = "English",
isbn = "9783030516253",
series = "Advances in Intelligent Systems and Computing",
pages = "262--266",
editor = "Evangelos Markopoulos and Goonetilleke, \{Ravindra S.\} and Ho, \{Amic G.\} and Yan Luximon",
booktitle = "Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design",
}