TY - GEN
T1 - The Influence of Emotional Experience Relating to Communication from a Typographic Perspective
AU - Ho, Amic G.
N1 - Publisher Copyright:
© 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2020
Y1 - 2020
N2 - Typography is not a tool that is limited to delivering messages; it is a foundation for compositional communication. Letterforms are valuable graphic elements in representing language and organising type in order to serve multiple roles in a composition. Designers organise the fundamentals of typesetting in order to use typography to explore new opportunities for interaction and storytelling. They consider the formal qualities of every typeface they select, as these typefaces create connections between the graphic form and the messages they aim to reinforce. This study reviewed the theoretical understanding of the interactions between the experience of designing and experiencing emotion. Selected masterpieces of typographic design are investigated and categorised by several features. These masterpieces and their various approaches require further analysis, in order for designers to apply them in their typographic work.
AB - Typography is not a tool that is limited to delivering messages; it is a foundation for compositional communication. Letterforms are valuable graphic elements in representing language and organising type in order to serve multiple roles in a composition. Designers organise the fundamentals of typesetting in order to use typography to explore new opportunities for interaction and storytelling. They consider the formal qualities of every typeface they select, as these typefaces create connections between the graphic form and the messages they aim to reinforce. This study reviewed the theoretical understanding of the interactions between the experience of designing and experiencing emotion. Selected masterpieces of typographic design are investigated and categorised by several features. These masterpieces and their various approaches require further analysis, in order for designers to apply them in their typographic work.
KW - Paradox of typography
KW - Typographic design
KW - Usability
KW - Users experience
UR - http://www.scopus.com/inward/record.url?scp=85088582235&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-51626-0_40
DO - 10.1007/978-3-030-51626-0_40
M3 - Conference contribution
AN - SCOPUS:85088582235
SN - 9783030516253
T3 - Advances in Intelligent Systems and Computing
SP - 311
EP - 316
BT - Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design
A2 - Markopoulos, Evangelos
A2 - Goonetilleke, Ravindra S.
A2 - Ho, Amic G.
A2 - Luximon, Yan
T2 - AHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020
Y2 - 16 July 2020 through 20 July 2020
ER -