TY - JOUR
T1 - The experience of watching baseball games in Korea
T2 - an analysis of user-generated content on social media using Leximancer
AU - Chiu, Weisheng
AU - Bae, Jung Sup
AU - Won, Doyeon
N1 - Publisher Copyright:
© 2016 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2017/1/2
Y1 - 2017/1/2
N2 - The current study explores international tourists’ experiences of watching professional baseball games in Korea. Total 152 reviews posted by tourists on TripAdvisor were analyzed through Leximancer, a computer program used in the qualitative content analysis. The software identified three dominant themes of tourist experiences: the distinctive atmosphere of Korean professional baseball games, the diverse services in the stadium, and fanatical cheering behavior for the team. Moreover, it revealed that international tourists were generally positive toward the culturally distinctive style of Korean professional baseball games. This study suggests that the professional sports of a travel destination can be a form of providing international tourists with pleasurable experiences and a way to learn about the distinctive Korean baseball culture.
AB - The current study explores international tourists’ experiences of watching professional baseball games in Korea. Total 152 reviews posted by tourists on TripAdvisor were analyzed through Leximancer, a computer program used in the qualitative content analysis. The software identified three dominant themes of tourist experiences: the distinctive atmosphere of Korean professional baseball games, the diverse services in the stadium, and fanatical cheering behavior for the team. Moreover, it revealed that international tourists were generally positive toward the culturally distinctive style of Korean professional baseball games. This study suggests that the professional sports of a travel destination can be a form of providing international tourists with pleasurable experiences and a way to learn about the distinctive Korean baseball culture.
KW - Leximancer
KW - Sport events
KW - baseball games
KW - international tourists
KW - tourist experience
UR - http://www.scopus.com/inward/record.url?scp=84996559082&partnerID=8YFLogxK
U2 - 10.1080/14775085.2016.1255562
DO - 10.1080/14775085.2016.1255562
M3 - Article
AN - SCOPUS:84996559082
SN - 1477-5085
VL - 21
SP - 33
EP - 47
JO - Journal of Sport and Tourism
JF - Journal of Sport and Tourism
IS - 1
ER -