The experience of sport tourists at the Formula 1 Singapore Grand Prix: an exploratory analysis of 
user-generated content

This study examined the experiences of sport tourists at the Formula One (F1) Singapore Grand Prix. In addition, the study also examined the difference in experiences between the genders and between local and international tourists. Three hundred and forty-seven reviews on TripAdvisor were captured and analysed. The initial analysis showed seven themes: ‘race’, ‘track’, ‘event’, ‘concerts’, ‘cars’, ‘food’ and ‘walk’. Further analysis uncovered differences between the genders and between local and international tourists. Specifically, male tourists were more likely to comment on race-related matters. On the other hand, female tourists’ experiences were focused on entertainment activities with family and friends during the event. In addition, locals were more focused on race-related experiences while international tourists commented on enjoyable experiences with local food and people during the event. The findings of this study gained insights into the marketing of the F1 Singapore Grand Prix from the tourists’ perspective.