TY - JOUR
T1 - The effects of BeNetWise program on youth media literacy
T2 - A mixed methods research
AU - Cheng, Kevin P.C.
AU - Leung, Chun Kit
AU - Mok, Joanne C.Y.
AU - Datu, Jesus Alfonso D.
AU - Valdez, Jana Patricia M.
AU - Huang, Hong
AU - Unsworth, Kris
AU - Chan, Andy
AU - Ng, Cecilia
AU - Chu, Samuel Kai Wah
N1 - Publisher Copyright:
Copyright © 2017 by Association for Information Science and Technology
PY - 2017/1
Y1 - 2017/1
N2 - Existing literature has demonstrated that cultivating media literacy skills may optimize various indicators of student success. However, limited research has been conducted to examine how media literacy programs can improve effective consumption and production of media contents. The present research addresses these gaps through providing preliminary evidence about the effectiveness of BeNetWise, which is a two-year project launched in Hong Kong to educate youth on proper attitude and behavior in the cyberworld. This study was based on a sample of 196 secondary school students who participated in the media literacy intervention. The Chinese version of the New Media Literacy Scale was used to assess functional consumption, critical consumption, functional prosumption and critical prosumption. The results indicated that students who were exposed to this program significantly improved on functional consumption, critical consumption and critical prosumption. Findings point to the advantageous impacts of the BeNetWise project on the adaptive consumption and production of various media contents.
AB - Existing literature has demonstrated that cultivating media literacy skills may optimize various indicators of student success. However, limited research has been conducted to examine how media literacy programs can improve effective consumption and production of media contents. The present research addresses these gaps through providing preliminary evidence about the effectiveness of BeNetWise, which is a two-year project launched in Hong Kong to educate youth on proper attitude and behavior in the cyberworld. This study was based on a sample of 196 secondary school students who participated in the media literacy intervention. The Chinese version of the New Media Literacy Scale was used to assess functional consumption, critical consumption, functional prosumption and critical prosumption. The results indicated that students who were exposed to this program significantly improved on functional consumption, critical consumption and critical prosumption. Findings point to the advantageous impacts of the BeNetWise project on the adaptive consumption and production of various media contents.
KW - BeNetWise
KW - consumption
KW - media literacy
KW - prosumption
UR - http://www.scopus.com/inward/record.url?scp=85040778641&partnerID=8YFLogxK
U2 - 10.1002/pra2.2017.14505401053
DO - 10.1002/pra2.2017.14505401053
M3 - Article
AN - SCOPUS:85040778641
VL - 54
SP - 487
EP - 490
JO - Proceedings of the Association for Information Science and Technology
JF - Proceedings of the Association for Information Science and Technology
IS - 1
ER -