The effect of marketing orientation on company performance in the service sector: A comparitive study of the hotel industry in hong kong and new zealand

Alan K.M. Au; Alan C.B. Tse

doi:10.1300/J046v08n02_06

The effect of marketing orientation on company performance in the service sector: A comparitive study of the hotel industry in hong kong and new zealand

Alan K.M. Au
, Alan C.B. Tse

Research output: Contribution to journal › Article › peer-review

46 Citations (Scopus)

Original language	English
Pages (from-to)	59-76
Number of pages	18
Journal	Journal of International Consumer Marketing
Volume	8
Issue number	2
DOIs	https://doi.org/10.1300/J046v08n02_06
Publication status	Published - 18 Sept 1995
Externally published	Yes

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title = "The effect of marketing orientation on company performance in the service sector: A comparitive study of the hotel industry in hong kong and new zealand",

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The effect of marketing orientation on company performance in the service sector: A comparitive study of the hotel industry in hong kong and new zealand

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