The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?

Chya Yi LIAW, Shih Fen S. Chen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of International Business Annual Meeting
Publication status	Published - 2018
Event	Academy of International Business Annual Meeting, AIB 2018 - Minneapolis, U.S.A. Duration: 25 Jun 2018 → …

Conference	Academy of International Business Annual Meeting, AIB 2018
Period	25/06/18 → …

Cite this

@inproceedings{1b859200a4824cacbf0951ab0bc20844,

title = "The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?",

author = "LIAW, \{Chya Yi\} and Chen, \{Shih Fen S.\}",

year = "2018",

language = "English",

booktitle = "Academy of International Business Annual Meeting",

note = "Academy of International Business Annual Meeting, AIB 2018 ; Conference date: 25-06-2018",