The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?

Chya Yi LIAW, Shih Fen S. Chen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationAcademy of International Business Annual Meeting
Publication statusPublished - 2018
EventAcademy of International Business Annual Meeting, AIB 2018 - Minneapolis, U.S.A.
Duration: 25 Jun 2018 → …

Conference

ConferenceAcademy of International Business Annual Meeting, AIB 2018
Period25/06/18 → …

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