The buddhist theory of impermanence and marketing

Alan Ching Biu Tse; Ka Chun Tse; Ka Ho Tse; Alan Au; Vane ing Tian

The buddhist theory of impermanence and marketing

Alan Ching Biu Tse
, Ka Chun Tse
, Ka Ho Tse
, Alan Au
, Vane ing Tian

Lee Shau Kee School of Business and Administration

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

The Buddhist theory of impermanence bears a high level of relevance to the many cyclical theories in marketing and economics. This article attempts to connect these two areas, both of which have general and wide-ranging implications, and explain the utility of the concept of impermanence to business managers.

Original language	English
Pages (from-to)	19-22
Number of pages	4
Journal	Innovative Marketing
Volume	3
Issue number	2
Publication status	Published - 2007

Keywords

Buddhist philosophy
Cyclical theory
Impermanence
Marketing management

Cite this

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title = "The buddhist theory of impermanence and marketing",

abstract = "The Buddhist theory of impermanence bears a high level of relevance to the many cyclical theories in marketing and economics. This article attempts to connect these two areas, both of which have general and wide-ranging implications, and explain the utility of the concept of impermanence to business managers.",

keywords = "Buddhist philosophy, Cyclical theory, Impermanence, Marketing management",

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AU - Biu Tse, Alan Ching

AU - Tse, Ka Chun

AU - Tse, Ka Ho

AU - Au, Alan

AU - Tian, Vane ing

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PY - 2007

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AB - The Buddhist theory of impermanence bears a high level of relevance to the many cyclical theories in marketing and economics. This article attempts to connect these two areas, both of which have general and wide-ranging implications, and explain the utility of the concept of impermanence to business managers.

KW - Buddhist philosophy

KW - Cyclical theory

KW - Impermanence

KW - Marketing management

UR - https://www.scopus.com/pages/publications/84970959185

M3 - Article

AN - SCOPUS:84970959185

SN - 1814-2427

VL - 3

SP - 19

EP - 22

JO - Innovative Marketing

JF - Innovative Marketing

IS - 2

ER -

The buddhist theory of impermanence and marketing

Abstract

Keywords

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