The bright side of emotional extremity: Evidence from tipping in live streaming platform

Xingyu Chen; Li Ji; Ling Jiang; Justin T. Huang

doi:10.1016/j.im.2022.103726

The bright side of emotional extremity: Evidence from tipping in live streaming platform

Xingyu Chen, Li Ji, Ling Jiang, Justin T. Huang

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

Abstract

Live streaming has enabled viewers to interact with broadcasters and peer viewers, as well as tip the broadcaster based on their emotional state. While most tips are small, a minority of viewers tip extremely large. To uncover such unique tipping patterns, we draw on the emotion literature and competitive arousal theory to examine how viewers’ emotional extremity affects tipping behavior and how broadcaster's emotional response moderates the baseline effect. This study contributes to the emerging live streaming literature by revealing the differential effects of emotional extremity on tipping amount and frequency and provides practical implications for broadcasters and platforms to steer tipping behavior.

Original language	English
Article number	103726
Journal	Information and Management
Volume	60
Issue number	1
DOIs	https://doi.org/10.1016/j.im.2022.103726
Publication status	Published - Jan 2023
Externally published	Yes

Keywords

Broadcaster emotion
Competitive arousal
Emotional extremity
Tipping

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10.1016/j.im.2022.103726

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abstract = "Live streaming has enabled viewers to interact with broadcasters and peer viewers, as well as tip the broadcaster based on their emotional state. While most tips are small, a minority of viewers tip extremely large. To uncover such unique tipping patterns, we draw on the emotion literature and competitive arousal theory to examine how viewers{\textquoteright} emotional extremity affects tipping behavior and how broadcaster's emotional response moderates the baseline effect. This study contributes to the emerging live streaming literature by revealing the differential effects of emotional extremity on tipping amount and frequency and provides practical implications for broadcasters and platforms to steer tipping behavior.",

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AB - Live streaming has enabled viewers to interact with broadcasters and peer viewers, as well as tip the broadcaster based on their emotional state. While most tips are small, a minority of viewers tip extremely large. To uncover such unique tipping patterns, we draw on the emotion literature and competitive arousal theory to examine how viewers’ emotional extremity affects tipping behavior and how broadcaster's emotional response moderates the baseline effect. This study contributes to the emerging live streaming literature by revealing the differential effects of emotional extremity on tipping amount and frequency and provides practical implications for broadcasters and platforms to steer tipping behavior.

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KW - Competitive arousal

KW - Emotional extremity

KW - Tipping

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ER -

The bright side of emotional extremity: Evidence from tipping in live streaming platform

Abstract

Keywords

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