Temporal Strategies and Firms’ Speedy Responses to COVID-19

Countries around the world have suffered widespread disruption from the COVID‐19 pandemic. Tens of millions have been infected and economies have suffered severe downturns. Yet the early projections of millions of fatalities in the pandemic’s first months have proved overblown as firms and governments acted swiftly and individuals generally cooperated by altering their behaviors (Ioannidis, 2020). In the developing and newly developed economies of Asia, many firms have responded promptly to the pandemic with temporal strategies in the struggle against COVID‐19.