TY - JOUR
T1 - Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong
AU - Tam, Kam Chuen
AU - Siu, Wai Sum
N1 - Publisher Copyright:
© 1996, Copyright Taylor & Francis Group, LLC.
PY - 1996/6/1
Y1 - 1996/6/1
N2 - This study reviews the market research course curricula in Hong Kong and finds that statistical analytic methods are inadequately covered and discussed. Advanced or sophisticated statistical tests and the use of computer software are tangentially covered. Apparently, the existing market research curricula in Hong Kong are not sufficient for the contemporary marketing environments, specifically in the area of statistical analysis. This article suggests an integrative approach to equip students to work competently in the business environment.
AB - This study reviews the market research course curricula in Hong Kong and finds that statistical analytic methods are inadequately covered and discussed. Advanced or sophisticated statistical tests and the use of computer software are tangentially covered. Apparently, the existing market research curricula in Hong Kong are not sufficient for the contemporary marketing environments, specifically in the area of statistical analysis. This article suggests an integrative approach to equip students to work competently in the business environment.
UR - http://www.scopus.com/inward/record.url?scp=85043707704&partnerID=8YFLogxK
U2 - 10.1080/08832323.1996.10116802
DO - 10.1080/08832323.1996.10116802
M3 - Article
AN - SCOPUS:85043707704
SN - 0883-2323
VL - 71
SP - 300
EP - 304
JO - Journal of Education for Business
JF - Journal of Education for Business
IS - 5
ER -