Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	2019 Annual Conference of JMS China Marketing Science & Doctoral Consortium
Place of Publication	China
Publication status	Published - Oct 2019

Cite this

@inproceedings{869ddf293fa7469d9554e7544511a156,

title = "Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China",

author = "\{RUIZ SERRANO\}, Andres and Qingtao Wang and Li, \{Juan Julie\}",

year = "2019",

month = oct,

language = "English",

booktitle = "2019 Annual Conference of JMS China Marketing Science \& Doctoral Consortium",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review