Running Community Solidarity and Well-Being Motivated by Instagram Multimodal Communications Under the COVID-19 Pandemic

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper investigates how the city runners of a local running group maintain a sense of belonging and commitment to the running group and running exercises under the new abnormal living situations by the COVID-19 pandemic. A netnographic approach to study the running group’s Instagram posts and the members’ responses shows how community-based solidarity and interventions provide both intrinsic and extrinsic motivations to shape the members’ self-regulated behaviours and running practices by interactive and multimodal communications. Their self-regulated physical exercises and collective and connective activities help to promote community health and well-being when the formal community-based running exercises are suspended.

Original languageEnglish
Title of host publicationAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021
EditorsEvangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
Pages554-561
Number of pages8
DOIs
Publication statusPublished - 2021
EventAHFE Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021 - Virtual, Online
Duration: 25 Jul 202129 Jul 2021

Publication series

NameLecture Notes in Networks and Systems
Volume276
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceAHFE Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021
CityVirtual, Online
Period25/07/2129/07/21

Keywords

  • Community solidarity
  • Instagram
  • Motivations
  • Multimodal communications
  • Netnography
  • Pandemic
  • Running group
  • Well-being

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