Reviewing Opportunities and Challenges of Sustainable Entrepreneurship in Sri Lanka

In response to significant societal issues, sustainable entrepreneurship has surfaced as a potential means of solving ecological and social problems. However, most recent studies on sustainable entrepreneurship have been phenomenon-driven, with context-specific findings and a relatively implicit theoretical relationship. Thus, the main goals of this chapter are to investigate the opportunities and challenges of sustainable entrepreneurship in Sri Lanka. The method used was a qualitative, multiple-case investigation. Two cases from Sri Lanka were examined. Semi-structured interviews were conducted with co-founders. The results showed that sustainable entrepreneurship in the two firms revolved around four key areas: 1) a process view, 2) a triple bottom line focused value creation 3) the centrality of opportunities, and 4) triple bottom line solutions. The findings of this study have significance for existing and future entrepreneurs, policymakers, and entrepreneurship education. The chapter also contribute to sustainable entrepreneurship research opportunities, and challenges.