Research on the Satisfaction of Kid's English Education Application Based on Importance-Performance Analysis (IPA)

Ting Yang, Qingmin Mok, Ivan Ka Wai Lai, Kwan Keung Ng, Louise Luk

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

In this study, the English education app for kids is defined as a third-party application developed for kid's online English learning. In order to enhance its competitiveness, this study analyzed mainly four parts of it: Education pattern, Subject content, Teaching methods and Teaching scenarios. The empirical results were obtained in a sample of 141 parents in China. The final result of Importance - Performance Analysis in this study provides implications for developers to improve the English education app that encourages the kids to learn English more effectively.

Original languageEnglish
Title of host publicationProceedings - 2020 International Symposium on Educational Technology, ISET 2020
EditorsFu Lee Wang, Oliver Au, Punpiti Piamsa-nga, Lap-Kei Lee, Pornthep Anussornnitisarn
Pages206-209
Number of pages4
ISBN (Electronic)9781728171883
DOIs
Publication statusPublished - Aug 2020
Event2020 International Symposium on Educational Technology, ISET 2020 - Bangkok, Thailand
Duration: 24 Aug 202027 Aug 2020

Publication series

NameProceedings - 2020 International Symposium on Educational Technology, ISET 2020

Conference

Conference2020 International Symposium on Educational Technology, ISET 2020
Country/TerritoryThailand
CityBangkok
Period24/08/2027/08/20

Keywords

  • English education application
  • important performance analysis
  • satisfaction

Fingerprint

Dive into the research topics of 'Research on the Satisfaction of Kid's English Education Application Based on Importance-Performance Analysis (IPA)'. Together they form a unique fingerprint.

Cite this