TY - GEN
T1 - Research on the Satisfaction of Kid's English Education Application Based on Importance-Performance Analysis (IPA)
AU - Yang, Ting
AU - Mok, Qingmin
AU - Lai, Ivan Ka Wai
AU - Ng, Kwan Keung
AU - Luk, Louise
N1 - Publisher Copyright:
© 2020 IEEE.
PY - 2020/8
Y1 - 2020/8
N2 - In this study, the English education app for kids is defined as a third-party application developed for kid's online English learning. In order to enhance its competitiveness, this study analyzed mainly four parts of it: Education pattern, Subject content, Teaching methods and Teaching scenarios. The empirical results were obtained in a sample of 141 parents in China. The final result of Importance - Performance Analysis in this study provides implications for developers to improve the English education app that encourages the kids to learn English more effectively.
AB - In this study, the English education app for kids is defined as a third-party application developed for kid's online English learning. In order to enhance its competitiveness, this study analyzed mainly four parts of it: Education pattern, Subject content, Teaching methods and Teaching scenarios. The empirical results were obtained in a sample of 141 parents in China. The final result of Importance - Performance Analysis in this study provides implications for developers to improve the English education app that encourages the kids to learn English more effectively.
KW - English education application
KW - important performance analysis
KW - satisfaction
UR - https://www.scopus.com/pages/publications/85094643181
U2 - 10.1109/ISET49818.2020.00052
DO - 10.1109/ISET49818.2020.00052
M3 - Conference contribution
AN - SCOPUS:85094643181
T3 - Proceedings - 2020 International Symposium on Educational Technology, ISET 2020
SP - 206
EP - 209
BT - Proceedings - 2020 International Symposium on Educational Technology, ISET 2020
A2 - Wang, Fu Lee
A2 - Au, Oliver
A2 - Piamsa-nga, Punpiti
A2 - Lee, Lap-Kei
A2 - Anussornnitisarn, Pornthep
T2 - 2020 International Symposium on Educational Technology, ISET 2020
Y2 - 24 August 2020 through 27 August 2020
ER -