Reputation, Governance, and Institutional Effects on Branding Right Allocation in International Hotel Franchising

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of International Business Annual Meeting
Publication status	Published - 2022
Event	Academy of International Business Annual Meeting - Miami, United States Duration: 6 Jul 2022 → … https://www.aib.world/events/2022/

Conference	Academy of International Business Annual Meeting
Country/Territory	United States
Period	6/07/22 → …
Internet address	https://www.aib.world/events/2022/

Cite this

@inproceedings{b5f4bd0691574db2be61368369aa85bf,

title = "Reputation, Governance, and Institutional Effects on Branding Right Allocation in International Hotel Franchising",

author = "LIAW, \{Chya Yi\} and Chen, \{Shih Fen S.\}",

year = "2022",

language = "English",

booktitle = "Academy of International Business Annual Meeting",

note = "Academy of International Business Annual Meeting ; Conference date: 06-07-2022",

url = "https://www.aib.world/events/2022/",

}