Reputation, Governance, and Institutional Effects on Branding Right Allocation in International Hotel Franchising

Chya Yi LIAW, Shih Fen S. Chen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationAcademy of International Business Annual Meeting
Publication statusPublished - 2022
EventAcademy of International Business Annual Meeting - Miami, United States
Duration: 6 Jul 2022 → …
https://www.aib.world/events/2022/

Conference

ConferenceAcademy of International Business Annual Meeting
Country/TerritoryUnited States
Period6/07/22 → …
Internet address

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