Principal-Agent View on International Hotel Branding

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of International Business Annual Meeting, Dubai, United Arab Emirates
Publication status	Published - 2017
Event	Academy of International Business Annual Meeting, AIB 2017 - Dubai, United Arab Emirates Duration: 2 Jul 2017 → …

Conference	Academy of International Business Annual Meeting, AIB 2017
Period	2/07/17 → …

Cite this

@inproceedings{ec76130e96b049f5a7431cddb6acbde4,

title = "Principal-Agent View on International Hotel Branding",

author = "Chen, \{Shih Fen S.\} and LIAW, \{Chya Yi\}",

year = "2017",

language = "English",

booktitle = "Academy of International Business Annual Meeting, Dubai, United Arab Emirates",

note = "Academy of International Business Annual Meeting, AIB 2017 ; Conference date: 02-07-2017",

}