Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior

Weisheng Chiu, Taejung Kim, Doyeon Won

Research output: Contribution to journalArticlepeer-review

57 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior'. Together they form a unique fingerprint.

Social Sciences

Psychology

Economics, Econometrics and Finance