TY - JOUR
T1 - Organisational communication and strategy implementation – a primary inquiry
AU - Peng, Wei
AU - Litteljohn, David
PY - 2001/12/1
Y1 - 2001/12/1
N2 - Over the last decade, organisational communication has attracted growing academic interest. Focuses on organisational communication within multi-unit organisations in order to understand better the strategy implementation process from a communication perspective. Three hotel chains were investigated, all UK plcs with diversified business portfolios, and which were in the process of implementing a strategic initiative. The findings show that effective communication is a primary requirement of effective implementation but it does not guarantee the effectiveness of implementation.
AB - Over the last decade, organisational communication has attracted growing academic interest. Focuses on organisational communication within multi-unit organisations in order to understand better the strategy implementation process from a communication perspective. Three hotel chains were investigated, all UK plcs with diversified business portfolios, and which were in the process of implementing a strategic initiative. The findings show that effective communication is a primary requirement of effective implementation but it does not guarantee the effectiveness of implementation.
KW - Communications
KW - Hotels
KW - Implementation
KW - Organizational policy
KW - Strategy
KW - Yield
UR - http://www.scopus.com/inward/record.url?scp=84986082902&partnerID=8YFLogxK
U2 - 10.1108/EUM0000000006005
DO - 10.1108/EUM0000000006005
M3 - Article
AN - SCOPUS:84986082902
SN - 0959-6119
VL - 13
SP - 360
EP - 363
JO - International Journal of Contemporary Hospitality Management
JF - International Journal of Contemporary Hospitality Management
IS - 7
ER -