TY - GEN
T1 - Online Social Networks
T2 - 1st World Summit on the Knowledge Society, WSKS 2008
AU - Chiu, Pui Yee
AU - Cheung, Christy M.K.
AU - Lee, Matthew K.O.
N1 - Publisher Copyright:
© Springer-Verlag Berlin Heidelberg 2008.
PY - 2008
Y1 - 2008
N2 - With the proliferation of online social networks, there has been a growing interest in understanding why people come and use this new type of communication platform. In this paper, we explore the factors that drive people to use online social networks (e.g., Facebook). We conceptualize the use of online social networks as intentional social action and examine the relative impact of social influence and social presence on We-Intention to use online social networks. An empirical study of Facebook users (n=182) find that We-Intention to use online social networks is strongly determined by social presence. Implications for research and practice are discussed.
AB - With the proliferation of online social networks, there has been a growing interest in understanding why people come and use this new type of communication platform. In this paper, we explore the factors that drive people to use online social networks (e.g., Facebook). We conceptualize the use of online social networks as intentional social action and examine the relative impact of social influence and social presence on We-Intention to use online social networks. An empirical study of Facebook users (n=182) find that We-Intention to use online social networks is strongly determined by social presence. Implications for research and practice are discussed.
UR - https://www.scopus.com/pages/publications/85008929476
U2 - 10.1007/978-3-540-87783-7_9
DO - 10.1007/978-3-540-87783-7_9
M3 - Conference contribution
SN - 9783540877820
T3 - Communications in Computer and Information Science
SP - 67
EP - 74
BT - Open Knowledge Society: A Computer Science And Information Systems Manifesto
A2 - Tennyson, Robert D.
A2 - Lytras, Miltiadis D.
A2 - Carroll, John M.
A2 - Damiani, Ernesto
A2 - Lytras, Miltiadis D.
A2 - Carroll, John M.
A2 - Damiani, Ernesto
A2 - Tennyson, Robert D.
A2 - Avison, David
A2 - Vossen, Gottfried
A2 - Ordonez De Pablos, Patricia
Y2 - 24 September 2008 through 26 September 2008
ER -