New Way to Optimise the Design Process from Emotion Perspectives

The development of ‘emotion & design’ researches had been developed for more than a decade and different researches had focused on the application of emotions in design outcomes. Researches focus on the influence of emotions to design processes is insufficient. Although some research had investigated the role of emotion in the design process, some designers still experience issues relating to the ‘emotion influence’ in their design processes; even they adopted the cognitive design managing approaches. Researches had identified that emotion can enhance designers’ abilities to make decisions and optimise their design processes. Therefore, the primary objective of this study is to highlight how emotion affects the decision making and how it further influencing in the design process. It had been conducted research studies to understand whether designers understand the relationships between design and emotion, and how emotion influences them to adopt different research methods and analytical methods. Hence, a new perspective on the way to optimise the design process could be realised.