New media and new politics with old cemeteries and disused railways: Advocacy goes digital in Singapore

This article seeks to demonstrate the significance of new media in reconfiguring and expanding the politics of conservation in the rapidly urbanizing postcolonial city state of Singapore. The critical role of new media is examined, in providing new access and connectivity to the efforts of non-governmental organizations, particularly heritage groups in the republic in advocating for the conservation of lands around the former Malayan Railway line and Bukit Brown Cemetery in Singapore. In two case studies, activists and enthusiasts of all ages are seen to quickly build up and share an organic knowledge and memory base in cyberspace, through postings on Facebook and sharing of digital photographs and videos, recorded with digital cameras and smartphones. These actions are significant as collectively staking cultural ownerships of heritage sites about to be lost. As new media are promptly adopted as tools for social mobilization with the ability to circulate events, news and debates through Google+ to Twitter, new publics, new community leaders and new alliances begin to emerge in a scene once dominated by traditional and formal organizations. Like any other medium, new media possess affordances of its own and impact the meanings that are conserved and interpreted through heritage. With Singaporeans ranked in the world as the most frequent users of new media portals like Facebook, the authors explore the cultivation of a new form of citizenry via new media in pushing for the politics of memory, nature and heritage in the highly modernized cityscape.