NEUROFEEDBACK IN TAILORING EMOTION-EVOKING INTERFACES

The interplay between visual attention, emotional reactions and neurofeedback patterns during interface interactions is investigated in this work. It shows how long visitors can stay focused on banner adverts and video replay buttons, therefore impacting their experiences. By examining the physiological foundations of emotional responses, neurofeedback theory provides a basis for developing more engaging and immersive user interfaces. The study underlines the need to create specialist design methodologies to satisfy the needs of several user groups by including neurofeedback data, self-reported emotional responses and eye movement monitoring into design. The outcomes could change the process of designing interfaces, offer new perspectives for user-centred design and ultimately improve user satisfaction. Theory of human interface design and neurofeedback theory might cooperate to enhance user experience interfaces. The findings of this research project might change the way interfaces are created, provide users something physical to hold onto, increase their enjoyment and inspire deeper investigation of user-centred design ideas. Combining neurofeedback theory with user interface design theory helps one create user interfaces that fit consumer demands and have an improved user experience.