Original language | English |
---|---|
Pages (from-to) | 14-15 |
Journal | Direction |
Volume | 13 |
Issue number | 9 |
Publication status | Published - 2004 |
Lateral marketing - Using breakthrough ideas for marketing innovation
Research output: Contribution to journal › Article
Research output: Contribution to journal › Article
Original language | English |
---|---|
Pages (from-to) | 14-15 |
Journal | Direction |
Volume | 13 |
Issue number | 9 |
Publication status | Published - 2004 |