@inproceedings{25c5ab75c63e4cec9483485f7053cb84,
title = "Knowledge sharing on YouTube",
abstract = "The purpose of the present study is to focus on knowledge sharing by posting video clips in YouTube and its effectiveness. YouTube was chosen as the knowledge transfer channel as it is a popular social media network that enables free interactions among registered users about the particular video clip available. Different video contents were manipulatively created, uploaded and their popularity was tested on YouTube. Video counts are based on YouTube statistics. Using real examples collected on YouTube, several factors were identified as the reasons for the popularity of the video clips; i.e., topic selected, keywords used and urgency of the topic. This paper helps people to develop their video clips on YouTube and to create successful video marketing campaigns on YouTube.",
keywords = "Social media, User participation, Web 2.0, YouTube",
author = "Lau, \{Eric Kin Wai\}",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2017.; 12th International Conference on Knowledge Management in Organizations, KMO 2017 ; Conference date: 21-08-2017 Through 24-08-2017",
year = "2017",
doi = "10.1007/978-3-319-62698-7\_6",
language = "English",
isbn = "9783319626970",
series = "Communications in Computer and Information Science",
pages = "64--71",
editor = "Wei Lu and I-Hsien Ting and Lorna Uden",
booktitle = "Knowledge Management in Organizations - 12th International Conference, KMO 2017, Proceedings",
}