TY - GEN
T1 - Investigation the City Environment with the Help of Typographic Communication Design Perspectives
AU - Chau, Ruth P.W.
AU - Ho, Amic G.
N1 - Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - The signboard can be said to be the face of the store. Well-designed typefaces, symbolic images, and unique colours help express the business's individuality and make viewers deeply impressed. A unique sign is a good sign. Signboards that are beautifully formative expressions with enough margins make viewers feel visually enjoyable. It is also an important medium that allows designers to help the business parties and shops enhance their brandings and increase their business credibility. From the customer's perspective, a beautiful sign is a good sign. No matter how fantastic a signboard is, it cannot impress people if it does not fit their surroundings. A sign that looks good in harmony with the characteristics of the area where the business is located, and its shape and colour is a good sign. This study investigated the application of communication design theories in signboard design among Asian cities includes but not limited to Hong Kong, Seoul, Tokyo.
AB - The signboard can be said to be the face of the store. Well-designed typefaces, symbolic images, and unique colours help express the business's individuality and make viewers deeply impressed. A unique sign is a good sign. Signboards that are beautifully formative expressions with enough margins make viewers feel visually enjoyable. It is also an important medium that allows designers to help the business parties and shops enhance their brandings and increase their business credibility. From the customer's perspective, a beautiful sign is a good sign. No matter how fantastic a signboard is, it cannot impress people if it does not fit their surroundings. A sign that looks good in harmony with the characteristics of the area where the business is located, and its shape and colour is a good sign. This study investigated the application of communication design theories in signboard design among Asian cities includes but not limited to Hong Kong, Seoul, Tokyo.
KW - Communication design
KW - Decision-making
KW - Design evaluation
KW - Emotion design
KW - Emotional concerns
UR - http://www.scopus.com/inward/record.url?scp=85112145601&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-80094-9_54
DO - 10.1007/978-3-030-80094-9_54
M3 - Conference contribution
AN - SCOPUS:85112145601
SN - 9783030800932
T3 - Lecture Notes in Networks and Systems
SP - 459
EP - 465
BT - Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021
A2 - Markopoulos, Evangelos
A2 - Goonetilleke, Ravindra S.
A2 - Ho, Amic G.
A2 - Luximon, Yan
T2 - AHFE Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021
Y2 - 25 July 2021 through 29 July 2021
ER -