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Information Elaboration in the Context of Online Consumer Reviews

  • Kem Z. K. Zhang
  • , Matthew K. O. Lee
  • , Sesia J. Zhao

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original languageEnglish
Title of host publicationTenth Wuhan International Conference On E-business, Vols I And Ii
EditorsF Duserick
Pages443-448
Number of pages6
Publication statusPublished - 2011
Externally publishedYes

Keywords

  • Heuristic-systematic model
  • Information elaboration
  • Online consumer reviews
  • Sufficiency principle

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