Impermanence Mindset and Market-Focused Dynamic Capability

This article uses the cognitive content theory to develop a theoretical link between an impermanence mindset and a market-focused dynamic capability, the latter being an essential antecedent factor for superior business performance. It begins with a review of dynamic capability from a market-focused perspective. The cognitive content theory is then used to relate an impermanence view of the phenomenal world to a market-focused dynamic capability, which is followed by the exposition that the link between the two variables is moderated by turbulence in the business environment. Data obtained from the Hong Kong hospitality industry was obtained to substantiate the asserted hypotheses.