@inproceedings{222bc6d77ed745278652ad1391349cbf,
title = "Hybrid artificial intelligence B2B2C business application – Online travel services",
abstract = "Expert systems are commonly used artificial intelligence AI applications in business. They aim to solve complex problems with expert-level knowledge and rule-based techniques. However, a narrowly defined scope and existing structured knowledge base are necessary for an expert system. The case study concerns the deployment of a hybrid AI model in a business application that tries to overcome the limitations of a predefined domain of knowledge stored in the expert system. In addition to the data set or the algorithm, the case illustrates the successful use of a hybrid AI application as an effective business solution in B2B2C industries.",
keywords = "B2B2C, Expert system, Hybrid artificial intelligence",
author = "Lau, {Eric Kin Wai} and Abel Zhao and Anthony Ko",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2019.; 14th International Conference on Knowledge Management in Organizations, KMO 2019 ; Conference date: 15-07-2019 Through 18-07-2019",
year = "2019",
doi = "10.1007/978-3-030-21451-7_44",
language = "English",
isbn = "9783030214500",
series = "Communications in Computer and Information Science",
pages = "515--524",
editor = "Lorna Uden and I-Hsien Ting and Corchado, {Juan Manuel}",
booktitle = "Knowledge Management in Organizations - 14th International Conference, KMO 2019, Proceedings",
}