How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Chris Zhu; Lawrence Hoc Nang Fong; Huicai Gao; Dimitrios Buhalis; Ziye Shang

doi:10.1007/s40558-022-00233-w

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Chris Zhu
, Lawrence Hoc Nang Fong
, Huicai Gao
, Dimitrios Buhalis
, Ziye Shang

Research output: Contribution to journal › Article › peer-review

41 Citations (Scopus)

Abstract

This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.

Original language	English
Pages (from-to)	389-407
Number of pages	19
Journal	Information Technology and Tourism
Volume	24
Issue number	3
DOIs	https://doi.org/10.1007/s40558-022-00233-w
Publication status	Published - Sept 2022
Externally published	Yes

Keywords

Celebrity involvement
Existential authenticity
Object-based authenticity
TikTok
Travel intention

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10.1007/s40558-022-00233-w

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title = "How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok",

abstract = "This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.",

keywords = "Celebrity involvement, Existential authenticity, Object-based authenticity, TikTok, Travel intention",

author = "Chris Zhu and \{Hoc Nang Fong\}, Lawrence and Huicai Gao and Dimitrios Buhalis and Ziye Shang",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.",

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AU - Zhu, Chris

AU - Hoc Nang Fong, Lawrence

AU - Gao, Huicai

AU - Buhalis, Dimitrios

AU - Shang, Ziye

PY - 2022/9

Y1 - 2022/9

N2 - This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.

AB - This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.

KW - Celebrity involvement

KW - Existential authenticity

KW - Object-based authenticity

KW - TikTok

KW - Travel intention

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M3 - Article

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SN - 1098-3058

VL - 24

SP - 389

EP - 407

JO - Information Technology and Tourism

JF - Information Technology and Tourism

IS - 3

ER -

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Abstract

Keywords

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