TY - JOUR
T1 - How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
AU - Zhu, Chris
AU - Hoc Nang Fong, Lawrence
AU - Gao, Huicai
AU - Buhalis, Dimitrios
AU - Shang, Ziye
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.
PY - 2022/9
Y1 - 2022/9
N2 - This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.
AB - This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.
KW - Celebrity involvement
KW - Existential authenticity
KW - Object-based authenticity
KW - TikTok
KW - Travel intention
UR - http://www.scopus.com/inward/record.url?scp=85136932590&partnerID=8YFLogxK
U2 - 10.1007/s40558-022-00233-w
DO - 10.1007/s40558-022-00233-w
M3 - Article
AN - SCOPUS:85136932590
SN - 1098-3058
VL - 24
SP - 389
EP - 407
JO - Information Technology and Tourism
JF - Information Technology and Tourism
IS - 3
ER -