TY - JOUR
T1 - Harmony and cooperation
T2 - Their effects on IJV performance in China
AU - Chow, Raymond P.M.
AU - Yau, Oliver H.M.
PY - 2010/1/1
Y1 - 2010/1/1
N2 - Purpose - This paper seeks to develop a business model depicting the relationship between harmony, cooperation, and international joint ventures (IJV) performance. Design/methodology/approach - The paper takes the form of a quantitative empirical study with the aim of making a contribution to the knowledge of the effects of harmony and cooperation on IJV performance. An interviewer-administered questionnaire survey method was used for data collection. Findings - The business model supports the proposed existence that harmony has both direct and indirect effects on IJV performance. While interorganizational harmony directly affects the performance of the company, it promotes cooperation and in turn enhances performance. Research limitations/implications - Owing to the exploratory nature of this study, the findings are indicative rather than conclusive. Future studies should be conducted to examine the validity and generalizability of this model in other cultural contexts. Practical implications - This study provides empirical support for the importance of harmony and cooperation in conducting business in China, and it has significant implications for international marketers. When formulating new venture strategies in the greater China market, the model developed in this study can help to gauge the degrees of harmony and cooperation held by IJV partners. Originality/value - This study demonstrates and validates the importance of harmony and cooperation in business ventures in general and in the Chinese business environment in particular. This study also signals that there are important implications for future research in emerging or transitional economies.
AB - Purpose - This paper seeks to develop a business model depicting the relationship between harmony, cooperation, and international joint ventures (IJV) performance. Design/methodology/approach - The paper takes the form of a quantitative empirical study with the aim of making a contribution to the knowledge of the effects of harmony and cooperation on IJV performance. An interviewer-administered questionnaire survey method was used for data collection. Findings - The business model supports the proposed existence that harmony has both direct and indirect effects on IJV performance. While interorganizational harmony directly affects the performance of the company, it promotes cooperation and in turn enhances performance. Research limitations/implications - Owing to the exploratory nature of this study, the findings are indicative rather than conclusive. Future studies should be conducted to examine the validity and generalizability of this model in other cultural contexts. Practical implications - This study provides empirical support for the importance of harmony and cooperation in conducting business in China, and it has significant implications for international marketers. When formulating new venture strategies in the greater China market, the model developed in this study can help to gauge the degrees of harmony and cooperation held by IJV partners. Originality/value - This study demonstrates and validates the importance of harmony and cooperation in business ventures in general and in the Chinese business environment in particular. This study also signals that there are important implications for future research in emerging or transitional economies.
KW - China
KW - International cooperation
KW - Joint ventures
KW - Performance management
UR - http://www.scopus.com/inward/record.url?scp=84988259138&partnerID=8YFLogxK
U2 - 10.1108/13527601011068397
DO - 10.1108/13527601011068397
M3 - Article
AN - SCOPUS:84988259138
SN - 1352-7606
VL - 17
SP - 312
EP - 326
JO - Cross Cultural Management
JF - Cross Cultural Management
IS - 3
ER -