Governance Account for the Branding-Performance Relationship in International Franchise Hotels

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of International Business Annual Meeting
Publication status	Published - 2021
Event	Academy of International Business Annual Meeting, AIB 2021 - Online Duration: 21 Jun 2021 → …

Conference	Academy of International Business Annual Meeting, AIB 2021
Period	21/06/21 → …

Cite this

@inproceedings{f37452ade3c944c2aa3fa95f99c548e6,

title = "Governance Account for the Branding-Performance Relationship in International Franchise Hotels",

author = "LIAW, \{Chya Yi\} and Chen, \{Shih Fen S.\}",

year = "2021",

language = "English",

booktitle = "Academy of International Business Annual Meeting",

note = "Academy of International Business Annual Meeting, AIB 2021 ; Conference date: 21-06-2021",

}