Global corporate cultural capital' as a drag on glocalization: Disneyland's promotion of the halloween festival

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6 Citations (Scopus)

Abstract

Three teenagers enter the lobby of a nostalgic American-style, castle-like haunted hotel when its front entrance opens up for their adventure. Suddenly the two naughty boys slip out of the hotel, lock the door and shut the girl inside alone. She is frightened and shouts to them to open the door until she hears creepy noises from a piano that is being played though the piano stool is empty. She is too scared to scream and runs upstairs to the dark corridor while the two naughty boys laugh unstoppably outside. The girl is scared again by a bed that floats in the air, swinging gently, and a flying tap that runs water by itself in front of a leaking bath. Finally, she comes out of the hotel unscathed, but with her head turned through 180 degrees. The two naughty boys, still rejoicing over their prank, are scared by her incredibly ghostlike appearance.

Original languageEnglish
Pages (from-to)631-648
Number of pages18
JournalMedia, Culture and Society
Volume32
Issue number4
DOIs
Publication statusPublished - Jul 2010

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