Gender Differences in the Continuance of Online Social Networks

Na Shi; Christy M.K. Cheung; Matthew K.O. Lee; Huaping Chen

doi:10.1007/978-3-642-04757-2_24

Gender Differences in the Continuance of Online Social Networks

Na Shi
, Christy M.K. Cheung
, Matthew K.O. Lee
, Huaping Chen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

13 Citations (Scopus)

Abstract

Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

Original language	English
Title of host publication	Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All
Subtitle of host publication	Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009
Editors	Miltiadis D. Lytras, Patricia Ordonez de Pablos, Ernesto Damiani, David Avison, Ambjorn Naeve, David Homer
Pages	216-225
Number of pages	10
DOIs	https://doi.org/10.1007/978-3-642-04757-2_24
Publication status	Published - 2009
Externally published	Yes

Publication series

Name	Communications in Computer and Information Science
Volume	49
ISSN (Print)	1865-0929

Keywords

Continuance Intention
Expectation Disconfirmation Theory
Gender
Online Social Networks
Satisfaction

Access to Document

10.1007/978-3-642-04757-2_24

Cite this

Shi, N., Cheung, C. M. K., Lee, M. K. O., & Chen, H. (2009). Gender Differences in the Continuance of Online Social Networks. In M. D. Lytras, P. Ordonez de Pablos, E. Damiani, D. Avison, A. Naeve, & D. Homer (Eds.), Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009 (pp. 216-225). (Communications in Computer and Information Science; Vol. 49). https://doi.org/10.1007/978-3-642-04757-2_24

Shi, Na ; Cheung, Christy M.K. ; Lee, Matthew K.O. et al. / Gender Differences in the Continuance of Online Social Networks. Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. editor / Miltiadis D. Lytras ; Patricia Ordonez de Pablos ; Ernesto Damiani ; David Avison ; Ambjorn Naeve ; David Homer. 2009. pp. 216-225 (Communications in Computer and Information Science).

@inproceedings{69221f39c3984d8793aca5818e71cd06,

title = "Gender Differences in the Continuance of Online Social Networks",

abstract = "Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.",

keywords = "Continuance Intention, Expectation Disconfirmation Theory, Gender, Online Social Networks, Satisfaction",

author = "Na Shi and Cheung, \{Christy M.K.\} and Lee, \{Matthew K.O.\} and Huaping Chen",

year = "2009",

doi = "10.1007/978-3-642-04757-2\_24",

language = "English",

isbn = "9783642047565",

series = "Communications in Computer and Information Science",

pages = "216--225",

editor = "Lytras, \{Miltiadis D.\} and \{Ordonez de Pablos\}, Patricia and Ernesto Damiani and David Avison and Ambjorn Naeve and David Homer",

booktitle = "Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All",

}

Shi, N, Cheung, CMK, Lee, MKO & Chen, H 2009, Gender Differences in the Continuance of Online Social Networks. in MD Lytras, P Ordonez de Pablos, E Damiani, D Avison, A Naeve & D Homer (eds), Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Communications in Computer and Information Science, vol. 49, pp. 216-225. https://doi.org/10.1007/978-3-642-04757-2_24

Gender Differences in the Continuance of Online Social Networks. / Shi, Na; Cheung, Christy M.K.; Lee, Matthew K.O. et al.
Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. ed. / Miltiadis D. Lytras; Patricia Ordonez de Pablos; Ernesto Damiani; David Avison; Ambjorn Naeve; David Homer. 2009. p. 216-225 (Communications in Computer and Information Science; Vol. 49).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Gender Differences in the Continuance of Online Social Networks

AU - Shi, Na

AU - Cheung, Christy M.K.

AU - Lee, Matthew K.O.

AU - Chen, Huaping

PY - 2009

Y1 - 2009

N2 - Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

AB - Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

KW - Continuance Intention

KW - Expectation Disconfirmation Theory

KW - Gender

KW - Online Social Networks

KW - Satisfaction

UR - https://www.scopus.com/pages/publications/70350053288

U2 - 10.1007/978-3-642-04757-2_24

DO - 10.1007/978-3-642-04757-2_24

M3 - Conference contribution

SN - 9783642047565

T3 - Communications in Computer and Information Science

SP - 216

EP - 225

BT - Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All

A2 - Lytras, Miltiadis D.

A2 - Ordonez de Pablos, Patricia

A2 - Damiani, Ernesto

A2 - Avison, David

A2 - Naeve, Ambjorn

A2 - Homer, David

ER -

Shi N, Cheung CMK, Lee MKO, Chen H. Gender Differences in the Continuance of Online Social Networks. In Lytras MD, Ordonez de Pablos P, Damiani E, Avison D, Naeve A, Homer D, editors, Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. 2009. p. 216-225. (Communications in Computer and Information Science). doi: 10.1007/978-3-642-04757-2_24

Gender Differences in the Continuance of Online Social Networks

Abstract

Publication series

Keywords

Access to Document

Other files and links

Fingerprint

Cite this