| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference: Bridging the Divide, 5-7 July 2000, Leeds |
| Publication status | Published - 2000 |
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From Customer Satisfaction to Profitability
- Matthew YEUNG
- , Christine T. Ennew
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review