TY - GEN
T1 - Factors affecting users' intention to continue using virtual community
AU - Jin, Xiao Ling
AU - Cheung, Christy M.K.
AU - Lee, Matthew K.O.
AU - Chen, Hua Ping
PY - 2007
Y1 - 2007
N2 - A research model of individual users' continuance intention to use virtual communities is proposed and empirically examined in this study. To test this model, an online survey was conducted among users of a web-based Bulletin Board System sponsored by a local university in mainland China. Consistent with prior information systems continuance studies, the results showed that satisfaction was the most salient determinant of continuance intention to participate in the virtual community while sense of belonging had a significant but weaker influence on it. Contrary to the proposed hypotheses, only positive disconfirmations of purposive value and entertainment value significantly affected user satisfaction. Implications for both researchers and practitioners are discussed.
AB - A research model of individual users' continuance intention to use virtual communities is proposed and empirically examined in this study. To test this model, an online survey was conducted among users of a web-based Bulletin Board System sponsored by a local university in mainland China. Consistent with prior information systems continuance studies, the results showed that satisfaction was the most salient determinant of continuance intention to participate in the virtual community while sense of belonging had a significant but weaker influence on it. Contrary to the proposed hypotheses, only positive disconfirmations of purposive value and entertainment value significantly affected user satisfaction. Implications for both researchers and practitioners are discussed.
UR - https://www.scopus.com/pages/publications/49949092509
U2 - 10.1109/CEC-EEE.2007.50
DO - 10.1109/CEC-EEE.2007.50
M3 - Conference contribution
SN - 0769529135
SN - 9780769529134
T3 - Proceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
SP - 239
EP - 246
BT - Proceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
T2 - 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
Y2 - 23 July 2007 through 26 July 2007
ER -