TY - CHAP
T1 - Exploring the Role of Creativity in Business Analytics Use: A Business Analysts Perspective
AU - Simonovič, Mojca
AU - Popovič, Aleš
AU - Yeoh, William
N1 - Publisher Copyright:
© 2023 IEEE Computer Society. All rights reserved.
PY - 2023
Y1 - 2023
N2 - Today's businesses heavily rely on Business Analytics (BA) for informed decision-making, developing and sustaining competitive advantage, and growth. For achieving these goals, organizations aspire for creativity and creative solutions. Creativity is an important source of organizational innovation, competitive advantage, and growth, yet it remains an under-researched area in the information systems (IS) discipline. Intrigued by the influential role of creativity in organizational performance, we aim to explore its role in using BA. Through a qualitative approach, we aim to establish the importance of creativity for BA use and provide a deeper understanding of users' (i.e., business analysts') perceptions of creativity in the BA use process.
AB - Today's businesses heavily rely on Business Analytics (BA) for informed decision-making, developing and sustaining competitive advantage, and growth. For achieving these goals, organizations aspire for creativity and creative solutions. Creativity is an important source of organizational innovation, competitive advantage, and growth, yet it remains an under-researched area in the information systems (IS) discipline. Intrigued by the influential role of creativity in organizational performance, we aim to explore its role in using BA. Through a qualitative approach, we aim to establish the importance of creativity for BA use and provide a deeper understanding of users' (i.e., business analysts') perceptions of creativity in the BA use process.
KW - business analytics use
KW - creativity
KW - pilot study
KW - qualitative research
UR - https://www.scopus.com/pages/publications/85152143926
M3 - Chapter
SN - 9780998133164
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 5382
EP - 5389
BT - Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
A2 - Bui, Tung X.
T2 - 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
Y2 - 3 January 2023 through 6 January 2023
ER -